| Report Summary: |
In today’s compact business world, companies need to keep up with technology advances just in order to keep pace of the growth in industry. This also applies to sporting organizations and events.
Sports fans some of the most demanding and sophisticated of online users, but they also represent a key revenue stream.
During big events i.e. tennis Grand slams need the best technology infrastructure available. That is why Tennis Australia works so closely with IBM, its official Information Technology and Internet Supplier.
This case study deals with ever increasing changes to technology in organizations of prestige, to ensure the consumers (the fans) and the players get what they want, when they want it.
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