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CRM stands for customer relationship management. It is defined as an integrated approach that identifies, acquires, and retains customers. CRM (Customer Relationship Management) can enable Enterprises to manage and coordinate their customer interactions across multiple channels, departments, lines of business, and geographies, CRM (Customer Relationship Management) can helps your organizations maximize the value of every customer interaction and drive superior corporate performance. By using our library, you can research a number of invaluable white papers and case studies which can help you decide which CRM solution is right for your organization.